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 by EnglishGentleman, Level 23
Last updated at September 16, 2009, 5:11 pm
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Lets first take a look at what a CEO is:
CEO - Chief Executive Officer. The executive who is responsible for a company's operations, usually the President or the Chairman of the Board.
A CEO is the person responsible for ensuring that his or her company is profitable, and his or her investors are happy. As much as you may hate them for it, money is at the forefront of every CEO's mind as they are a businessman / woman. Whether it be in carrots, or an online video game, a CEO's primary objective is to make money.
CEO's in the entertainment industry have it a bit harder than the CEO of a potato production company for example. Potatoes are potatoes, sure you can make sacrifices here and there, use pesticides or go organic, but in the end, consumers will be buying the same potato. In the entertainment industry however everything your company produces is reviewed under harsh scrutiny by fans and critics. Sure an Indy game development company may make the coolest video game ever, but if their CEO is unable to get financial backing from investors to mass produce the product, profit will be much harder to make. This is why we often see companies take the easy way out and produce sequels, and remakes. Sequels and remakes come with a pre-established fan base, marketing cost is lower, you no longer have to worry about brand awareness, and profit is easier to make.
In the entertainment industry there are two types of "fans" or consumers. The casual fans, and the competitive, or hardcore fans. The casual fans are people who consume leisurely, in their spare time when they want a bit of entertainment. Hardcore fans are devoted to their particular brand of entertainment. These are the people who go see every movie released in the theaters, or play a certain video game for hours on end to become better at it. The casual fan makes up the majority of the population, whereas the hardcore fan represents only a small portion. This is why in order to make the most amount of profit, producers must appeal to the casual fan.
The same rules apply to World of Warcraft. This is why we see things like Faction Changes, Race Changes, PvE to PvP transfers, all things Blizzard told their competitive gamers they would never do, but things the casual gamer wanted. This is also why we see things like rushed expansions, or content patches, this is why the hardcore fan is forced to endure re-hashed, regurgitated content. Its a viscous cycle, but its life, and no amount of screaming or crying is going to change it.
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Opet Sep 16, 2009 at 5:45 pm
+1 votes
Anybody who ACTIVELY sets out to sacrifice the satisfaction and enjoyment his workers get in doing their jobs simply for profit is worthless.
That's all there is to it.
That's all there is to it.
Dyzz Sep 16, 2009 at 5:49 pm
-1 votes
You seriously had to post a new blog for this, instead of posting on the one already made....
Your also an idiot, because happy employees produce better results in the end. Especially in a market where creativity reigns supreme.
Your also an idiot, because happy employees produce better results in the end. Especially in a market where creativity reigns supreme.
EnglishGentleman Sep 16, 2009 at 5:55 pm
+1 votes
I wanted to start a new blog, this just seemed like a good talking point. I dont disagree that making profit the only directive for your employees is a bad thing, im simply commenting on the fact that the user who posted the blog seemed to think that in posting it he would be able to change something. Corrupt, and greedy CEOs is far from a new thing, almost every major game development company (with the exclusion of valve, they're awesome) has a CEO just like Kotick. No amount of "likes" on a wowriot blog is going to change that.
RDC Sep 16, 2009 at 6:10 pm
+0 votes
you're =/= your. When trying to look smart at least have the decency of consulting a dictionary first.
Huaua Sep 17, 2009 at 2:58 am
+1 votes
1) Your a bum!
^
To make sense, the word "a" must be removed. This changes the sentence completely though, and is probably not what you're aiming to say.
2) You're a bum!
^
To make sense, nothing needs to be changed. However, when insulting someone in regards to their intellectual prowess, be sure to use example number one. This way, you look incredibly silly and stupid while making fun of the target. Optional responses when this is pointed out include:
"THIS IS TEH INTERWEBS NO ONE SPELZ RITELY"
"IM TO BUZY FOR ANYTHING LEK SPELLONGU WROD, I LIVE BUISY LIFE K"
"WATEVER UR STILL SETUPTUID DURARRR"
"IM A IDOT, WELL I WENT TO SCHUUL AND I BET UR MOM DIDTN"
"peepee"
That's all folks!
^
To make sense, the word "a" must be removed. This changes the sentence completely though, and is probably not what you're aiming to say.
2) You're a bum!
^
To make sense, nothing needs to be changed. However, when insulting someone in regards to their intellectual prowess, be sure to use example number one. This way, you look incredibly silly and stupid while making fun of the target. Optional responses when this is pointed out include:
"THIS IS TEH INTERWEBS NO ONE SPELZ RITELY"
"IM TO BUZY FOR ANYTHING LEK SPELLONGU WROD, I LIVE BUISY LIFE K"
"WATEVER UR STILL SETUPTUID DURARRR"
"IM A IDOT, WELL I WENT TO SCHUUL AND I BET UR MOM DIDTN"
"peepee"
That's all folks!
Dyzz Sep 17, 2009 at 8:13 am
+0 votes
RDC said
you're =/= your. When trying to look smart at least have the decency of consulting a dictionary first.
RDC Sep 17, 2009 at 8:47 am
+1 votes
I don't care if you care either, i just took the opportunity of being a dick and pick on you for no reason.
Dyzz Sep 17, 2009 at 8:49 am
+0 votes
Well you could get a little more original than the age old "omg nice sprelling har har har".
Snikkums Sep 16, 2009 at 6:02 pm
+1 votes
Screaming and crying won't change it, quitting their games and not buying their products will, eventually. Smart CEOs should know that branding is important, and if your company is known as a sell-out, money-grubbing monster who'll do everything for a buck, word will spread, reputation will plummet, sales will decline.
Also, we can't assume that people like Kotick (or whoever is making the decisions) are even making the correct finanacial decisions. Exploiting things like faction/name change for $$ will net short-term income, but possibly at the expense of long-term subscriptions. Not only for the game these feaures are in, but any future product with the same label.
Starting any MMO is a decision to possibly put in a long-term investment on the part of the player. The playerbase expects integrity and quality for the life of the game. When/if MMO-makers dilute the game's integrity for the sake of profit, gamers remember. And for their next MMO, gamers will wonder if it will come to the same fate as the previous one.
Finally, CEOs have the right/responsibility to ensure solvency or profit, consumers have the right/responsibility to complain about terrible decisions or greedy CEOs selling their own games out. Customer satisfaction is a primary component of sales, and while us crying and screaming won't change anything on its own, the things we're crying about should certainly be looked at long and hard by the corporate decision-makers.
Also, we can't assume that people like Kotick (or whoever is making the decisions) are even making the correct finanacial decisions. Exploiting things like faction/name change for $$ will net short-term income, but possibly at the expense of long-term subscriptions. Not only for the game these feaures are in, but any future product with the same label.
Starting any MMO is a decision to possibly put in a long-term investment on the part of the player. The playerbase expects integrity and quality for the life of the game. When/if MMO-makers dilute the game's integrity for the sake of profit, gamers remember. And for their next MMO, gamers will wonder if it will come to the same fate as the previous one.
Finally, CEOs have the right/responsibility to ensure solvency or profit, consumers have the right/responsibility to complain about terrible decisions or greedy CEOs selling their own games out. Customer satisfaction is a primary component of sales, and while us crying and screaming won't change anything on its own, the things we're crying about should certainly be looked at long and hard by the corporate decision-makers.
EnglishGentleman Sep 16, 2009 at 6:19 pm
+1 votes
Your point is completely valid when looked from the perspective of what is typically called a "hardcore gamer". The hardcore gamer invests a lot of time into hie / her game and therefore feels betrayed when the developers of said game wrong him / her. Unfortunately, in a game like World of Warcraft, the hardcore players only represent a very small percentage of the gamer population. Casual gamers pay the same amount of money as hardcore gamers, and in a much higher volume. They do not concern themselves with the goings on of the people who develop the game they play, they are simply there to have a good time. So, as long as WoW remains a game for the casual player, it will be developed on the whims of the casual player.
Theo Sep 16, 2009 at 7:36 pm
+1 votes
I am pretty casual about the game, maybe not as casual as someone who just bought the game and only has a level 45 or whatever, but I do a couple dailys, maybe do an hour of arena every couple days. Nothing too big. I completely agree with Snikkums.
click Sep 16, 2009 at 6:04 pm
+2 votes
The world will be a better place when Kotick is ran over by a bus on the way to his car. That and when Activision get their no talent garbage assed name away from Blizzard logos.
R00fhaXX0rz Sep 16, 2009 at 7:59 pm
+1 votes
This is relevant to WoW... HOW?
Oh... Wait...
Yah...
Suckers!
Oh... Wait...
Yah...
Suckers!
Celeras Sep 16, 2009 at 8:31 pm
+1 votes
http://www.youtube.com/watch?v=8E1hPJCmxE0
Its not a new development with Activision, its just becoming more widespread.
Its not a new development with Activision, its just becoming more widespread.
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