Incentive to play WoW?

tl;dr at bottom yo.

WoW (and most other MMOs) are designed to take up as much of your time as possible to maximize their profit. This should be obvious to everyone when you look at the repetitive nature of daily quests, quests that are the same objective with a new name, and how the cycle is basically hard stuff -> get gear/stop suck -> stuff is no longer hard -> harder stuff comes out.

So what then, becomes the reason to log on? Whether it's just a hobby for when your friends (imaginary or real) are busy, the reason for your existence, or a way of making money from selling PR/characters/gold, it gets old after a while. Logging on to do the same dailies so that your rep with a pixelated faction goes up, kill a few bosses hoping you get a new piece so you can gain xx spell damage/ap/resil, or quest so you can level another alt. It's simply boring once you look at how much you've already done, and how it's possible for blizzard to just add in another faction with a slightly better wand, and you'll have to spend hours of your life on it.

Don't take this as a QQ about the boring state of wow, because it isn't. I'm just observing that after a while, it simply becomes easier to just neglect that tiny bit of min/max to save some time/sanity, and just go do something else instead. However, with ulduar 1-2+ months in the future (PTR testing soon?), pvp gear from pve removing the incentive to do arena whatsoever except for weapons/shoulders/helm, which have far superior pve alternatives, and all the tears about class balance being completely broken and stupid, it's easy to see why so many "e-famous" players have already left. And when Ulduar comes out, how long will it be until we realize it's rewashed content with new names? Same boring pve instance, and it will probably drop amazing s6 gear as well, further lowering the point of actually pvping to get the top pvp gear.

Catering to your 11.5+ million player fanbase is hard when half of them scream for a hardcore game, half of them fight for a casual game, and most of them crying about the other 90% of them that player another class, and why it's "unbalanced". Reality is, it won't be balanced as long as long as there is competition, because someone will always have a justified reason about why they lost and how it wasn't due to skill.

tl;dr

these are the same qq arguments that have been posted many times
pve gear is dumb, fix resil
pvp gear from pve is dumb, fix blizzard
wow becomes boring after a while, agree/disagree


peace.